TESLA owner Elon Musk on Friday welcomed aboard the new CEO of Twitter, Linda Yaccarino, and also mentioned the keys area she will focus on.
Taking to Twitter Musk wrote, “I am excited to welcome Linda Yaccarino as the new CEO of Twitter! @LindaYacc will focus primarily on business operations, while I focus on product design & new technology. Looking forward to working with Linda to transform this platform into X, the everything app.”
His tweet comes hours after the billionaire announced that he was stepping down as Twitter CEO.
Musk shared the development in a tweet on Friday, and said, “Excited to announce that I’ve hired a new CEO for X/Twitter. She will be starting in ~6 weeks!.”
Yaccarino modernized the Comcast Corp entertainment and media division’s advertising business and had been in talks for the job before NBC announced her departure Friday morning.
She joined NBCU in 2011, after 15 years at Turner Entertainment, and has been credited with taking the network’s ad sales operation into the digital era.
As broadcast television audiences migrated to streaming, she took to the stage at Radio City Music Hall last year to tell advertisers their brand messages were not an afterthought. She said NBCUniversal incorporated ads in its Peacock streaming service from the outset.
Meanwhile, since Musk acquired Twitter in October, advertisers have fled the platform, worried that their ads could appear next to inappropriate content after the company lost nearly 80 per cent of staff. Musk earlier this year acknowledged that Twitter suffered a massive decline in ad revenue.https://twitter.com/elonmusk/status/1656748197308674048?s=19